MDP36: Building Demand Through Influencers - referral, advocacy and affiliate programs

June 15, 2016
This week we welcome onboard Tim Matthews. 

He’s the Vice President of Marketing for Incapsula, a cloud based security and acceleration platform that serves over 300,000 users across the globe. Tim is An experienced marketer across a broad range of technologies, building numerous marketing teams to help grow businesses, including two major acquisitions. Tim is also a published author and today is going to talk us through building Demand Through Influencers: with an insight into How to Build Referral, Advocacy and Affiliate Programs.

In this episode you will learn:

  • Why you don't always need to fill the top of the funnel
  • How writing a book will expand your horizons
  • What simple programme will 10x your referrals
  • Who is an advocate and why you need them
  • How you to find and engage your advocates
  • When to run a survey
  • Affilliates vs Paid Ads
  • What assets to offer your affiliates 
  • How this all works for B2B

"don't underestimate what people don't know" - Tim Matthews

As always, there are a tonne of links and resources mentioned in the show at www.moredemand.co.uk/episode36
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